Choosing Platforms for Your Streaming Product

Not every streaming product needs every screen on day one. The right launch mix depends on how your audience discovers content, how they watch and how you plan to monetize.

Web is often the fastest path to discovery and conversion. Mobile supports habitual viewing. TV experiences matter when living-room watch time is central to the product.

A phased roadmap can reduce time to market while still leaving room for a complete multi-platform ecosystem later.

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